When you are shopping for a beautiful piece of jewelry for that special someone, there is no better choice than turning to your local jewelry stores. While you can find plenty of jewelry online, the Internet is no substitute for the service and quality craftsmanship you can find when you choose jewelry stores in your own community. Here are three important reasons that you should always shop locally when looking for jewelry.

First, local jewelry stores give you the option to actually see the jewelry up close before you purchase it. When you shop online, you don’t really know what you are paying for until it arrives. While a ring might look amazing in the Internet listing, it might look cheap when you actually receive it in the mail. The best choice is to go into local jewelry stores and browse the wide selection of jewelry and choose the piece that looks and feels right. You can try on jewelry in local stores and actually see if the piece is complimentary for you.

Second, a local jewelry store will give you better customer service. When you shop online, you rely heavily on technology to give you the answers you need. While you will have to browse frequently asked questions or wait on a response to an email to get answers online, you can get immediate help when you are shopping in local jewelry stores. The staff is always on hand to assist you when you need help choosing the perfect piece for someone you love. Unfortunately, many websites do not make it easy to get customer support. Some do not even publish a phone number and rely solely on automated chat servers or email to interact with customers. While this might be okay for small purchases, jewelry is expensive and customer service is important to insure you get the kind of quality you really want.

Third, you get more customization options when buy jewelry from your local jewelers. Instead of choosing for a selection of pieces in stock, you can actually choose custom pieces and design your own jewelry when you deal with a local shop. You can also choose to personalize premade pieces by having them engraved. While you would have to wait weeks for a piece to be engraved and delivered to you from a web based jeweler, you can usually have jewelry engraved while you wait at a local jewelry store.

Take the hassle out of shopping for jewelry and support your local economy by choosing local jewelry stores. Not only will you enjoy better customer service and be able to see the jewelry up close before you buy it, but you can also customize each piece to make it person.

Shop at Austin jewelry stores to enjoy the best customer service and plenty of options for personalization.  Visit to locate a jeweler near you.