CMB or Christian Music Broadcasters is an organization that “brings Christian media from around the world together to reach listeners with the Gospel message by developing and producing relevant programming that encourages listener interest in and involvement with the Gospel of Jesus Christ.” many churches will want to be associated with Christian Music Broadcasters in TX, but it does take a bit of work before you can make the most of your membership in CMB.
Understanding the Numbers
For one thing, the organization makes an astonishing amount of information available in their Resources segment. From mountains of relevant research to all kinds of help with programming and networking, they ensure their membership is amply supplied with information both useful and insightful. If you are unclear as to how to best use that data, you will fail in your efforts to align your organization as one of the Christian Music Broadcasters in TX.
As an example, do you know how your choices in musical selections will convey your specific message or organizational brand to your audience? Have you done things like focus groups or “representative sample music testing” to know the optimal programming length or mixture of music and talk radio? Would you even know where to start?
Most churches are unfamiliar with the type of research needed to make the very best use of materials so generously supplied by CMB. Yet, isn’t it vital that you do figure the kind of play lists that will attract listeners and keep them coming back to your station and site? Working with media consultants is the fastest and smartest way to get right to the heart of all of these issues. They can sit down with you or your programming directors and figure out your messaging. They can meet with groups and various ministries within your organization, and then start to develop the musical concepts for your station.
Though it doesn’t end with music, it is a key component of any radio station that hopes to succeed. Aligning with CMB and striving to become one of the leading members of the Christian Music Broadcasters in TX is another smart step.
If you want to work with a team of consultants that can help you make the most of your musical selections and programming, contact Finney Media. Specializing in Christian programming, they help your organization reach your audience through story, talent and heart.
