Do you really know all the sales opportunities available to you? While you may think you’re on top of your marketing game and have a good handle on sales, there’s always room for improvement. Using store counters can give you valuable insight into what’s actually going on in your store, allowing you to make changes, whether big or small, that can have a tremendous impact on your sales. Simply knowing key information about the number of visitors to your store, where most of your foot traffic tends to fall and how many store visitors turn into paying customers is important information you now have access to with the new technologies available to store owners.
Measuring Traffic
At the most basic level, knowing how many people actually visit your store versus how many of those individuals decide to make a purchase can tell you a lot about your business’s potential. If you have a lot of visitors but far lower sales in comparison, you can identify opportunities that may be available to gain even more customers. However, that’s not all store counters can do. You can also gain valuable information regarding what times of day get the most traffic, what days of the week see the most traffic and even which seasons throughout the year attract more visitors.
Maximize Your Potential
When you have this information available, there are many possibilities open once you’ve begun to utilize store counters. One of the most basic but also most important changes you can make is to your staffing power. If you know you’re getting more traffic during certain hours of the day but haven’t been staffing accordingly, you can maximize your sales potential by making changes regarding the number of employees you have in the store to engage with customers and help convert leads into real sales. That’s in addition to knowing whether you need to amp up your marketing campaign or create a more appealing storefront to attract guests.
If you’d like to learn more about maximizing your sales potential with store counters, contact Countwise today online or by phone at 954-846-7011.
