While good business practice dictates that keeping clients on hold is not ideal, it is unavoidable to get them routed to the best person to provide them with help. While your clients, customers and leads are on hold you could be taking advantage of that time by using advertising on hold promotions.
Why It Works
Hold times are unavoidable but they prove to be a great opportunity to promote to a captive audience but more importantly:
- If someone is calling your business, then they are already interested
- This type of advertising reaches a very specific demographic
- It is hard to avoid listening to the advertising when you are on hold
It works because you do not have to take the steps to “capture” the audience’s attention. They are already listening. Being able to advertise to people that are on hold is one of the easiest ways to reach your target audience. It is cost effective because time is not wasted on demographics that are not interested in listening or learning about your products.
It is a great way to “keep in touch” with customers about new products and services!
It’s Entertaining
If your clients must be on hold, advertising on hold can keep them interested until the call is picked up. You can share information about your business or share information about services that is not generally circulated to provide not only education about your business but to entertain as well.
Hold time does not have to be wasted time — it can be time that is spent getting the word out about your business. It is an easy solution for a constant challenge facing businesses. Take advantage of hold times by speaking to Captive Audience Marketing Inc. about some of the hold options that are available!
