Social media and the internet have led to some amazing innovations in the field of advertising recently. Websites show advertisements for the products that you put in your bag but ultimately decided not to follow through with. Instagram favors influencers who indirectly sell products to their followers. Advertising is unavoidable no matter where you are online.
If you think back a few years, advertising was vastly different. Television ads are increasingly becoming a thing of the past as more and more people ditch cable for services like Hulu and Netflix. When was the last time you read a magazine? Digital advertising is quickly replacing all these older methods of advertising and with good reason: the digital landscape is where people are spending their time. Advertising has taken a new face in light of the consumer shift to digital. Top advertising agencies in Minneapolis can help you navigate this difficult landscape, but here are some trends to get you started.
Feelings are Everything
Your product can be the most useful and best product on the market and it will not matter at all if your advertising for it cannot resonate with your consumers. It will not matter how good, effective, or user-friendly your product is; if your advertisement does not create a connection with your potential clientele then it will fall flat. Tying an emotion to your product is key to making your advertisement and, by extension, your product memorable.
Ditch the Pitch
People crave authenticity from brands. While brands need to be easily accessible as well as accommodating, consumers would rather they play it cool rather than vying for their attention. Avoid being excessive with your advertising and instead make it a good, fun experience for your consumer.
Do Not Fear Getting Personal
The experiences that people have with your product and service matter. The attitude that you create surrounding your brand is essential to driving your personal connection with consumers. Creating a shared experience with your services and your clients can help you to better understand them and why they use your brand, leading to better advertising.
Advertising has seemingly never been more difficult. Finding top advertising agencies in Minneapolis can help you make the most of this constantly evolving digital landscape and use it to your advantage. While advertising is easy to do wrong, they can do it right. There has never been a better time for creative advertising to thrive.
