There is more to going to a trade show than simply having a great product to market. The importance of eye catching trade show booth displays should never be underestimated when it comes to bringing in viewers and boosting your brand name.
For those that regularly attend trade shows and already have a booth or those that are creating new trade show booth displays there are some simple strategies to keep in mind to ensure you get the most out of your booth regardless of the type of crowd in attendance.
Unique Style and Design
When you want your trade show booth displays to stand out from the crowd they need to be different in style and design than the competition. A few simple changes or careful selection of the styles available will give you that unique look that creates interest and draws in attendees.
For example, instead of a square or rectangular background for your display consider a design that includes curves. This could be either a gently rounded background to the booth or as a unique curved, shelved or lighted background.
Bright, Vibrant or Dramatic Images and Colors
Another important consideration to add visual appeal and interest to trade show booth displays is to use color to your advantage. Vibrant and bright colors that stand out and make your booth easily distinguishable from those around you are going to naturally draw the eye and also bring in visitors.
If you are using an image for your booth background, side panels, or display make it a dramatic, interesting and creative image. It can feature your product and your brand, but it should instantly create a link in your customer’s mind with your product or service.
Clean, Clear Message
It is generally not a good idea to put a lot of detailed information on your trade show booth displays as this can create a confusing presentation from a distance. Instead, choose a short, catchy phrase, company motto or product description that matches with the image you select.
All trade show booth displays should be designed to highlight what you have on display or for sale in the booth. The easier it is for attendees to see what you have to offer the more likely it is that they will come over to the booth, especially if it is unique, different and eye catching.
