The recent years impacted by the pandemic have been easy on no one. It has taken a toll on all aspects of the world, especially businesses and the way that they operate. Although nothing like the pandemic could have been predicted, a solid marketing plan and budget may have been what a lot of businesses needed to avoid collapsing or struggling. A solid marketing plan can help those impacted adapt to not only the new way of life but can also help prepare for any future major events. On that note, here are the top 5 things to consider when creating your 2021 marketing plan and budget.
1. Marketing Goals
One of the best first steps is to outline the specific marketing goals you have. This should come after the current situation is determined and the target audience has been defined. If you’re not sure about what goals you have, think about what you’d like for the marketing to achieve. The more specific and measurable the goals are, the easier they will be to achieve.
2. Budget
An attorney marketing plan is no good without a sound budget in place. A portion of the anticipated sales is going to have to be put aside to figure out the annual marketing budget. There are cheap marketing options such as email and social media posting and there are options like Facebook advertising that require a certain investment.
3. The Present Situation
Your current marketing situation needs to be analyzed thoroughly. What strengths and weaknesses come up? What kind of opportunities would change the current marketing situation? Are there any threats that could possibly steer things the wrong way?
4. The Target Audience
A buyer persona is a must-have for developing a solid marketing approach. Think about who the ideal buyer would be, what their needs are, and how you can provide that to them.
5. Marketing Tactics
When it comes to the top 5 things to consider when creating your 2021 marketing plan and budget, marketing tactics are one of the most important. The marketing tools you choose will have a great impact on how your audience is reached. You could use a combination of several tactics or hone in on one. A decent tactic is one that targets prospects at all different stages of the sales cycle.
If you’d like further assistance in developing a solid attorney marketing plan, contact Forward Lawyer Marketing at their website today.
