If you were asked to name the most basic display item in a jewelry store, what would your answer be? If you are like most store owners and managers in the business, you would immediately think of the very practical and very useful answer of jewelry display trays.
In fact, these trays are the go-to display item for everything that is flat or small. This includes necklaces, pendants, earrings, bracelets and rings. Jewelry trays are used to store and display almost everything in the store, with perhaps the exception for watches and very large jewelry items.
Often the choice of jewelry display trays is just a matter of choosing by color and by price. This is, however, a mistake that will end up costing the business money in the long run.
If you are buying display trays for jewelry, there are a few tips and ideas that can help you to maximize the versatility of the purchase and also help in finding trays that will last for years of daily use.
Usage Requirements
If you are using the jewelry display trays as part of main displays or smaller displays, look for the best possible quality. The trays should be solid and sturdy and have a fabric lining that is going to stand up to having jewelry move about on the surface without pulling, tearing or fall apart.
When the jewelry tray is also used to present items to customers, consider the color and how being exposed to oil and possible dirt on fingers may create a problem. You will also want to consider the contrast between the fabric and the outside of the jewelry tray and the types of jewelry that will be on display.
For example, light colors are beautiful with gold and darker gemstones but silver and light colored gems can look washed out. For these items a darker color or even a pastel shade may bring out the natural beauty of the jewelry item.
Stackable Trays
When jewelry items need to be moved or put in a safe after hours, using stackable jewelry trays makes transporting the items much easier. It also creates a more compact option for storage.
It is important to choose top quality stackable jewelry trays. Low-quality designs will quickly begin to look worn and can also be less secure when moving the trays to and from different locations in the store or between stores.
