Compelling design and content are extremely important when it comes to the design and development of a business website. However, these two aspects are not enough to attract the attention of users. The site must also be functional, and it must be easy to understand at first glance. Professionals involved in website design in Saskatoon SK understand that they have a few seconds to grab the attention of the visitor.
There is no such thing as a website that satisfies the expectations of everyone. However, from a site design point of view, there are a few basic rules that designers follow when developing the appearance and functionality of the site.
Minimalistic Home Page
The typical visitor to a website rarely will read every word. Instead, he or she will scan the site, picking and choosing keywords, phrases, and sentences. The best landing page is one that appeals to the visitor’s emotions, not the number of words. The less a site visitor has to read, the better they can process and evaluate what is being presented to them. High-quality images and icons, along with a call-to-action, direct the visitor to where you want to lead them.
Content Arrangement
Website designers know that they have a limited period to grab a visitor’s attention. A site must be designed in such a way that the visitor unconsciously follows your lead; like following a trail of breadcrumbs through the forest. Once the map has been cleverly designed, augment it with color, spacing, and sizes. Never lose sight of what draws attention to your website; everything you do must be intentional.
Mobile Friendly
People are no longer desk-bound; society today is mobile. When the website is accessed via a mobile phone, the site visitor expects the content to be displayed as if he or she was sitting behind their laptop or desktop computer.
Effective website design in Saskatoon SK depends on inspiration and creativity. The best designers know what is possible, and how to accomplish the established goals. Visit Wthree Group of Companies Ltd for more information.
