A digital marketing strategy with an effective paid search campaign is perhaps the best way to boost results for your business. Unfortunately, if you are not getting adequate PPC service, you could be getting the short end of the stick. It is important to make sure that the agency responsible for managing your PPC campaign is giving you the most for your money.
Keeping It Personal
It is important to have a good relationship with the people involved in all aspects of your business. Your PPC service provider should not be fixated on a monthly budget. They need to focus on your goals and results instead of your money.
Moreover, you need mutual trust and transparency with your agency. It is vital that you know what they are doing, how they are doing it and the results they are getting.
Whether your budget is large or small, it comes second place to your PPC marketing goals. Your marketing agency should be leading you in the right direction toward realistic goals, not focusing on the amount you have to spend to get there.
Maintaining Control
The worst thing that can happen is a disagreement with a PPC marketing agency that leads to you being locked out of your accounts and landing pages. Therefore, it is important that you set up all of your accounts and keep all the passwords. All assets should belong to you.
Make certain that you have access to your paid search and paid budget accounts. Transparency should be high in order to keep the stress levels low. Your agency should not be holding your account over your head. It is your ads and your budget. It is their responsibility to use them to provide you with the best PPC service possible.
When it comes to PPC service, it should feel like a team effort. Working together with a quality agency will give you everything you need to help your business grow.
