Before you start breaking the established rules regarding catalog printing design, you should understand exactly what they are, and why they are so effective. There is no question that this has come an extremely long way from the downscale origins in the industry’s past where “big books” were the trend and each one was packed full of thousands of different products, creating visual overload for customers. The trends regarding how catalogs are printed and the Catalog Printing Services used can actually make or break the effectiveness of your entire catalog.
However, while it is important to ensure your catalog stands out in the over-crowed mailboxes that are present, you should keep in mind that “different” does not always translate into bigger sales. The folks in the catalog printing industry have long followed the proven design principles for one, clear reason: they are effective for selling products. Prior to embarking on an unconventional or unusual approach to catalog printing that seems to break all the rules, be sure you, as well as your designers, know exactly what these rules are.
Rule: Place a best-selling product in the upper right hand corner of every spread.
When you have a reader glance at your catalog from the front to the back, their eyes will see the right corner first, which means you should put a strong product in that spot. These are not the most attention grapping or visually compelling items, and in these instances you should use an unusual looking photograph or product that will encourage readers to stop for a moment.
Rule: Keep the printing of your catalog simple and limit the different typefaces used.
No matter the amount of information that needs to be printed to help close the sale, you should ensure the copy is legible. This means not reducing the size of the type to help cram in all of the text.
Rule: Consistent layouts in the catalog are a mark of superiority.
When you develop a recognizable catalog spread, various typographical elements and icons it will create a type of brand image for what you offer. However, if each spread appears the same, then customers can become bored and likely choose not to look through the entire book. Mixing up the spreads with surprise layouts or grids will encourage your readers to spend more time looking though the book.
When you use these tips you can create a great looking catalog that will encourage your readers to buy from you.
If you are ready to invest in Catalog Printing Services, visit the Arandell website for more information.
