There are many types of inserts available for use, including magazine and newspaper options. Usually, small leaflets fall out of a magazine or newspaper, though sometimes there are perforated edges so the leaflet doesn’t fall out before the person is ready for it. Other inserts include flyers and booklets that are found inside the magazine and they can be almost any shape and size you wish. These options have both advantages and disadvantages and it is important to know each before making a decision to use magazine inserts as part of your marketing plan.
Advantages
Inserts are very easy for recipients to use. They either pick the insert up off the floor or tear it out using the perforated edge and read the information. If it means something to them and they want the offer, they fill out the form and send it back or contact you with whatever options you provide.
Creativeness is another advantage. You have a lot of flexibility with magazine inserts and can do large or small versions, single postcards or multiple pages. This allows you to test your opportunities, as well. You want to use a magazine that relates to your product. For example, if your product is for both men and women, you can choose men’s and women’s magazines, along with those that are for both sexes. You can also specify the region you want to target or use different messages for different magazines and decide which of them gives you a better response.
Tracking responses is also possible with these inserts. If you include some type of response code with your message, you can track its success. For example, coupons with specialty codes work really well. If you want them to fill out the form and return it, you can measure success that way, as well.
Disadvantages
One slight disadvantage is that it will take time to have these printed and inserted into the next run of the magazine so planning ahead is important to ensure it hits publication time.
Cost is another thing to consider as it can cost more for an insert than an advertisement. However, companies generally see better responses from inserts than with other advertising methods.
Targeting customers is slightly more difficult because those outside your demographic may read a magazine. Though some magazines are meant for an older generation, some younger generations may enjoy them, too.
magazine inserts can be a great marketing strategy if you plan and think about your demographic. Use McAdams Graphics for your insert needs.
