Missing your quota day after day is sometimes a given when it comes to sales. However, when it creeps into week after week and month after month you may be suffering from sales failure. Sales failure is a serious condition common to sales reps who lack motivation. And sales failure means your sales skills are a code red.
Symptoms of Failure
If you are worried your selling skills are a code red, it is important to recognize the symptoms of sales failure:
Your sales are flat lining consistently for over a month
* You have a feeling of dread or worse a feeling of passiveness when you have a new sales lead
* You find yourself avoiding facing the challenging questions of clients instead of rising to the occasion and selling your wares
* You have a general feeling of malaise and aren’t missing the thrill of the chase
* Your prospects are looking at you for answers and you just don’t have any
* Lacking drive
Common Causes of Sales Failure
So what are the causes and risks of sales failure? Here are some of the most common issues:
* Lacking the desire to learn about your product
* An inability to learn from your mistakes and rejections
* An inability to separate your product from your competition
* Not being able to provide solutions and problem solving ideas for your prospects
* Allowing yourself to fall into a pattern of passiveness
Sales Failure Treatments
Sales skills can be rejuvenated with a few simple treatments including:
* Refocusing on problem solving and providing solutions for each prospect’s particular needs
* Asking questions to identify your prospect’s problems instead of focusing on your needs
* Taking advantage of questions and being ready to provide as much information as possible during your meeting
* Taking advantage of follow up opportunities and following through to seal the deal
If you are experiencing a downward trend in your sales then you need to resuscitate them ASAP. The best way to avoid sales failure is prevention. Being proactive to keep your selling skills sharp and effective by staying curious, passionate and most of all motivated will help you lessen your risks for sales failure.
If you or your sales team are suffering from code red selling skills, visit SalesCoach.us. They provide effective sales training that will help you team charging forward and helps them acheive the success.
