Catalog printing can become a pricey enterprise but can elicit a great response without you spending an arm and a leg. By fine-tuning a couple of points in some places throughout the custom catalog printing process, you can put yourself in the position of not merely reducing your costs, but getting the same amount of impact out of your catalog as you would by spending big money. As long as you place your message properly and are wise about the aesthetics involved in the print, you can get a big impact while saving money. Regardless of how you choose to print your catalog, there are some helpful tips you should consider.
Size
Trimming the dimensions of your catalog means using fewer materials in the production of your order. However, consider whether cropping your catalog by a size or two will have a negative impact on the marketing of your products. You should be knowledgeable of the many sizes offered by the service you are using to have your custom catalog printing done. Begin your marketing campaign as small as is possible with the intention of increasing the size later, as needed.
Go (Mostly) Glossless
Never go entirely glossless. Gloss adds class and appeal to your catalog and will last longer than non-glossy paper. However, you do not need to have your entire catalog printed on glossy paper. Your cover ought to be the area you concentrate on the most. It is always wise to have your cover printed on high quality gloss paper. The cover will essentially be what catches the eye of the consumer and will protect the inner pages of the catalog. By having the bulk of the catalog printed on uncoated paper, you will save a lot of money in the custom catalog printing process without compromising the appeal of your catalog.
Use an Online Template
This element removes any unnecessary style options, making it easier to choose only from styles you would want to purchase. Certain design aspects may require professional assistance such as your original logo, slogan, or specific graphic design work. Aside from these, you can personally choose other design elements of your catalog from free online templates. This will not only save you money, but will save time and stress. You can pick the fonts, layouts, and other details of your catalog wherever and whenever it is convenient for you and have it all ready before you begin the custom catalog printing process.
Consider Quantity
Purchasing your catalog in larger quantities can be a terrific choice to reduce the overall production cost specifically when planning for the company’s future marketing approach. Generally, the higher the number of copies you order, the lower the price will be per catalog. Check around for special offers and figure out how many copies you can really use before beginning the process of your custom catalog printing.
