Search Engine Optimization (SEO) makes it easy for people and search engine robots to locate your website among the many millions. Search engines keep getting better and better, but as good as they are, they cannot understand or see a web page the way people do. Detroit SEO consultants help the search engines decide what a page contains and how it can be of value to a user.
The major search engines include Google, Bing, and Yahoo, etc. They use automated search “bots” that are constantly following links and indexing website content where the results are stored in huge databases. The search engines use highly sophisticated AI, but even with this, the best search results are helped by creative Detroit SEO consultants and webmasters.
Your Site has Little Value if it cannot Be Seen
Optimizing a website to ensure it is friendly to search engines is extremely important, but SEO can only go so far. For a website to be a successful tool, the content must be marketed, as well.
Search engine technology is constantly evolving. In the early to mid-1990s, submission to search engines was made manually. Meta descriptions and keyword stuffing were tactics employed at the time. Tactics that were used then, such as purchasing links from automated blogs designed to leverage site traffic, are detrimental to the development of site traffic today. Search engines use highly refined algorithms that must be understood and used correctly.
Keywords are at the root of the search process. Information storage and retrieval are necessary for search results to reflect the search words or phrase. Search engines match the page or pages to retrieve and display based on certain words used in the search, and it is not just the words. Effective SEO consultants use punctuation, word order, and capitalization to provide additional relevant information to the search engine.
The importance of well thought out SEO cannot be overemphasized. A website is only valuable if it can be found and retrieved by interested parties.
