There’s been a drastic increase in the number of states allowing recreational marijuana over the last few years, which means that there’s also been an increase in the number of dispensaries. If you own a dispensary, you must stand out in the oversaturated market. Here are some effective strategies to boost business at your dispensary.
Marijuana Marketing Strategies
PPC Ads
Pay-per-click (PPC) ads populate in search engine results. You set your budget each week, and you pay when online searchers click on the ad and reach your website. PPC ads can be customized to target your location and your target customer demographics, making the ads highly effective.
Social Media Ads
You can buy ads that appear on social media platforms, such as Facebook. This is highly effective for dispensaries since they cater to young customers who use social media frequently. Unlike PPC ads, you will pay for Facebook ads upfront.
You can also increase brand exposure by maintaining an active social media profile for your business and interacting with your followers.
Email Marketing
Email marijuana marketing strategies reach a large amount of people. You can get emails from customers through various methods, including collecting emails at every point of purchase. Recipients can view the emails on their own time.
Text Message Marketing
Text message marketing gives you the opportunity to reach people directly on their phones. People will be more likely to see the messages. However, it can be more difficult to get people to agree to a text message marketing campaign.
