Selling a business in San Jose, CA is not an easy task. There are many different factors to consider including how to effectively valuate the business, what is actually important for a buyer and determining the correct price for the market. Working with a top business brokerage is always important, but so is having a well-designed business listing.
A business listing is an advertisement or an introduction to your company. It needs to be developed with care and attention to not only provide interested potential buyers with basic information but to also highlight the value of the business, the property and the customer base.
There are many different styles of business listing options to consider. When working with a business brokerage focus on finding an agent with experience in selling similar businesses. This is an essential element both in designing an effective listing but also in having the network of potential buyers to directly market your business.
The Right Listing Site
A professional business broker will understand which of the many websites available are most beneficial to list your business. There is little benefit to simply listing across multiple sites just to be able to say the business is listed on X number of websites.
Instead, the business broker will match your business listing with the websites most likely to be used by the buyers interested in businesses like yours. A top company will also maintain their own listing off of their website, which is often the place past buyers and current people in the market for a business will go.
Grab Attention
Regardless of the website the business listing is on; it has to capture the attention of those reviewing or searching the site. Interesting pictures of the business, branding and product pictures, pictures of the workplace or production line or other relevant pictures are always more engaging than simply a header and text information.
Many of the best brokers will have some stock pictures or will be able to incorporate your images into their advertising. There may just be one central picture, but it has to be something that is iconic to the business, and triggers a buyer’s interest to click on the more detailed listing.
Additionally, a top business listing will provide a listing of basic details, including the price, revenue and snapshot of the business. A full business listing will also be available for easy access, allowing interested prospects to find out more.
