Going Bricks and Mortar: A Netizen’s Guide

by | Mar 28, 2018 | Real Estate

So, you’ve outgrown the internet.

It’s not a big surprise. A number of businesses started on the internet in the past few years find that they need to expand their footprint, but are worried about taking the big step to a brick and mortar location. It’s a big decision to take out a commercial real estate lease, and leaping from a storage space can be intimidating. However, there are some advantages to finding commercial properties for lease in the Dane County area.

1. Get a prime spot. Ideally, for retail traffic and getting your UPS and FedEx trucks in and out, you’re going to want a location on a highly trafficked roadway. If you are still doing internet-only sales, the location is less important, but you still need that truck access. Scoping out office space for lease should follow the same rules – highly visible and easy for customers to find.

2. Maintenance is not your problem. Snow removal, lawn care, a power wash? All for the landlord to do, Likewise, when the roof leaks or the toilet backs up, your landlord will have a pro on tap to handle it.

3. Google rules. A lot of customers want to know from where their goods are coming from, and having a business location like an office or storefront makes them more inclined to trust you when they look you up on Google Street View.

4. Dane County is a great place to site your business, with the county driving over half of Wisconsin’s job growth for nearly 20 years! The University of Wisconsin even has a small business development center that can help you take your small business to the next level.  Dane County supports small businesses, and local real estate brokerage firm Slaby & Associates is waiting to work with you.

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