Funeral homes have a long history, but even businesses as necessary and traditional as funeral homes have had to adjust to modern marketing. Digital marketing for funeral homes doesn’t have to be complicated or feel disrespectful to grieving families. Here are some simple ways to improve funeral home digital marketing.
Don’t Waste Your Website
A fantastic funeral home website offers clear, concise information about services and locations. It will also have an easily seen and clickable call to action such as “contact us to arrange funeral services.” Your website should also have articles with clear information about common questions people have regarding funeral arrangements.
Search Engine Optimization
Search engine optimization (SEO) refers to steps taken to improve your funeral home’s ranking on search engines such as Google. Digital marketing for funeral homes focuses on local searches because most people are seeking funeral homes near them. You can easily improve your local SEO with the following two strategies.
- Local Search Map Advertising: Ensures your business pops up on Google Maps (and other online maps) when searching for funeral homes.
- Pay-Per-Click Advertising: Since funeral homes are specific queries, this type of advertising is highly effective. Your ad appears on the side or at the top of search results, encouraging users to click on it, which directs them to your website. The best part is that you only pay when someone clicks.
Your location should be the main focus of your funeral home’s digital marketing. You need to appear in search queries for funeral homes near your location, and then your website needs to convince potential customers that your funeral home is the best option.
If you’re looking for someone to help manage your digital marketing for funeral homes, check out JR Purple Funeral Home Marketing! They can do the above and much more to improve your funeral home’s website, marketing, and online presence.
