Buying wholesale diamonds is one of the best ways to get gems at a reasonable price. By now everyone knows that retail stores tend to mark up the cost of diamonds by a huge amount, making savvy consumers wary of handing over their hard-earned money to those types of retailers. Going online for your wholesale needs is becoming increasingly popular, and makes sense. After all, turning to online wholesalers helps consumers make their money go further, helping them get the same quality of product for a fraction of the cost. For resellers, this helps increase profit margins and for those who use these wholesale gems to make their own jewelry, it helps to keep costs down. Here are a few tips on how to avoid scams when buying wholesale diamonds online.

Know Your Stuff

The best way to avoid getting scammed is to know what you’re looking for. In the case of diamonds, understanding aspects like cut, clarity, color and carat weight is crucial, as is knowing what going market rates may be. If the deal seems too good to be true, keep in mind that it probably is. By arming yourself with knowledge, you can avoid online retailers who are less than reputable, and can focus your wholesale search on those who will provide quality product in a timely manner.

Look For Reputation Over Cost

The reputation of the retailer you choose is vastly more important than the cost of the diamonds themselves. Chances are, if you’re searching online and you’re looking for a wholesale retailer, you are already going to save yourself a ton of cash. Check the ratings of the online retailer you are interested in, and take a few moments to read consumer reviews. It helps to look for a form of satisfaction guarantee, and to familiarize yourself with the retailer’s return policy.