When you are working on your tabletop trade show displays, the first impression you make is everything and every single, little detail counts. From your lighting and walls to banners and brochures, you need to ensure everything has a strong, noticeable presence. This is especially true for the graphics you choose. You need to ensure your tradeshow graphics are professional and clean.
There are some businesses that spend hundreds to thousands of dollars on new displays, only to find that amateur and uninspiring graphics are the final product. It is essential to always hire a professional designer for your graphics. They understand how to source high-quality files, ensure they are formatted properly and then create a unique design for your graphics.
Some of the ways to ensure that you can have graphics that steal the show for your next tradeshow event are highlighted here.
Choose the Right Professional
Do you know what the terms bleed, PMS color, vector art and resolution mean? If not, then you don’t want to be responsible for the preparation of your graphic files. Hiring the right professionals for the job can help ensure that your graphics are developed with a crisp, clean appearance that will make your display “pop.”
The Image Quality Matters
You need to ensure that your business logo is a high vector resolution, as well as the rest of the graphics. It is essential that you have native or original and clean graphics for the display you create. This is really not too costly and will pay off big in the long-run. Also, attendees will likely be walking up and may touch the graphics, this means that you want everything to be sharp.
Size and Scale Also Matter
When it comes to the graphics you choose, it is best to go big, or go home. However, you have to keep in mind that scale is also important. You need to ensure your graphics translate from four feet up to 40 feet tall. You can discuss this with your graphic designer to ensure that your chosen graphics fit this scale.
Color
The proper color is also an essential element you cannot overlook. Asking for burgundy and getting Pepto-Bismol pink is the worst nightmare come to life for many exhibitors. Be sure to talk with your graphic designer to ensure that the proper color is used for your display.
