Search Engine Optimization is critical for businesses everywhere, and most of them can’t do it alone. However, when you hire an SEO company in Chicago, they can effectively make or break your business, so it’s important to choose wisely. A good firm gets you on the right path, helps you make money, and gets you higher rankings while a bad firm can lead to nonexistent site traffic and get you in trouble with search engines.
How Do You Improve Search Engine Rankings?
The ultimate goal of search engine optimization is to improve your rankings on engines like Google. The SEO company you choose in Chicago should be able to tell you how they improve your rankings, what they do, how they do it, and why. While they may not give you specifics, such as putting your links on A, B, and C websites, they can give you an idea of their processes, like starting with a technical audit, helping you choose keywords and more.
How Are You Informed Of Changes?
As your business progresses and keywords fall out of style, your website will be changed to match those nuances. You should be getting regular reports from your SEO company in Chicago, usually once per month or weekly updates as necessary. They will need to have access to your website so that they can make the changes without you giving the go-ahead, or can consult with your in-house developer.
Do You Have References/Information About Past Clients?
Always, always get references from the people you work with, no matter who they are or what they do. Don’t feel bad about asking for information about the firm’s past clients. If they don’t give it up, go elsewhere. Also, make sure to ask about their longest active client to ensure that they know what they’re doing.
