One of the most important things about social media marketing is that it is relevant. Successful social media marketing in Florida is highly dependent on it being relevant to your audience. Social media is not like other digital media, it must be more focused on a tighter audience. You want to attract the consumers in your area. Making it relevant to those consumers that are close by is very important.
The Voice
One of the mistakes business owners make with social media management is that they choose companies that are not in the local area. It is vital that your businesses voice sounds authentic. Social media marketing in Florida must come across like it came directly from your business. The nuances vary so greatly across the US that a few words can set up a red flag for consumers and result in them losing trust in your company. Establishing an authentic “Floridian” voice can help to:
* Establish trust
* Establish authority
It is important that your audience “feels” like your social media is authentic. Using a company that is not familiar with the local lingo can leave your marketing campaign dead in the water. Establishing trust with the consumer starts with making them feel that you are one of their own. Establishing authority starts with having your social media marketing campaign designed by a company that is familiar with the local micro-culture.
Make it Relevant
Social media posts must be relevant to both your business and to the local culture. If you are in Chicago, do you really understand what a rain storm can bring in Florida? It is the day to day activities that should shape your social media posts but it is hard to keep them relevant if you are not living in Florida on a day to day basis. Clever Maniacs can keep it relevant.
