A direct mail marketing campaign can drive a lot of new business your way if you have the right data to support it. Gone are the days when you have to create a flyer and distribute it for results. Now you can do that plus utilize the benefits of social media, e-mail, and other internet tools that can get your piece out to the public faster and in a larger circulation for less money than what you’d spend on more print media. Learn how to find out the right demographics to target and how to manage your campaign once it is started and you’ll see results flying in quickly and with great satisfaction.
Start with Research
Before you even decide on the design of your direct mail marketing piece, you should first learn about the people you’ll be marketing to. If you know more about your consumers and what they want, you’ll better be able to target them with your campaign.
* Do a market analysis and industry analysis for your business. Find out about marketing demographics for your industry and what’s hot for the competition. You’ll learn about what works and what doesn’t for them and that will help you learn about what will work for you.
* Use social media and e-mail campaigns to find out about what your customers want. Through their responses, you can gather information about their shopping habits and what they want to see in the future from your business.
* If you operate from a brick and mortar store, take a look at your customers. Walk around and observe their shopping habits. Talk to them and find out what they like about your place. Hand out comment cards or surveys with receipts and encourage them to return each one with feedback by offering a small incentive.
* Talk to friends and colleagues about what they’d like to see change or what they’ve noticed your customers like and don’t like. They might notice things that you don’t by simple observation simply because you’re closer to the situation than they are.
Utilize All of Your Tools
Don’t let your pride or a low budget stop you from asking for help from the professionals. There are several types of direct mail marketing services that can get you the information that you need and show you how to design a direct mail piece that will attract the customers you want and keep the ones that you already have. Arandell offers these services in addition to support with mobile marketing, consultations, and database management so that you don’t have to worry about all of the information you gather becoming chaotic. Visit their website today for more information and find out how you can get started right away!
