The brand you create isn’t just a logo. It is an entire experience that affects if your customers remember who you are, what you offer and if they want to do business with you. Your brand needs to permeate everything that you do, from magazines and websites to billboards, sales promotions and even your business signs in Illinois.
How Impactful are Business Signs?
If you are unsure whether or not you should invest in custom business signs in Illinois, then it may be beneficial to learn a bit more about the statistics related to these. A recent study showed the impact of quality signage and how consumers responded. This may help you sway your decision and help you see how beneficial these signs can be.
Statistics about Business Signs
According to a recent survey:
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Almost 76% of customers stated they entered a business they never used because of the signs.
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75% stated that they told other people about a business because of the signs.
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67% of people surveyed stated that they purchased a service or product because one of the signs caught their eye.
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60% of businesses reported that when they changed or enhanced the signage visibility it had a positive impact on the business’s sales, the total number of transactions and the profits with an increase of (on average) 10%.
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38% of larger companies with several locations stated that their image was the most important reason to have signage created while smaller businesses stated that signs helped their customers find their location.
The fact is, business signs in Illinois provide a source of continuous advertising for your business. Quality sign companies can create customized signs that will catch the eye of your customers and get more traffic into your store. This can help you increase your profits significantly, simply by having a creative and affordable sign created.
Learn more about having quality signs created by visiting the Quantum Sign Corporation website.
