When it comes to marketing your business, promotional items are among the most popular way of getting your company in front of your target audience. Of all the promotional gifts available today, personalized pens and notepads remain the most popular. Here are just a few reasons why:
* Cost effective: Pens and notepads are two of the most cost effective promotional items and can be bought in bulk.
* Variety: Pens come in several different styles and colors so you can choose a style that fits with your business image and brand. The same goes for notepads; there are many different styles to choose from, including daily to-lists, shopping lists and more.
* Your customer sees your brand daily: When they use your pen and notepad they will be reminded of where they got it, and will think of you and your business. When they need your product or service, who do you think they’re going to call?
* Useful: Pens and notepads are useful items that everyone uses for one reason or another. These will not get stuffed in a drawer to be forgotten about. If you choose notepads with magnets, they can put it on their fridge or filing cabinet, giving your business even more exposure.
* Brand recognition: Promotional items are all about increasing your brand recognition and getting your business name in front as many people as possible.
* Longevity: Even with daily use, pens and notepads will last a long time and that means that your logo will have a lasting impression with your audience.
Personalized pens and notepads are a great way to get your business in front of your target market. They can be given away at meetings, trade shows, networking events and more. Have some on hand in your car and give them out with your business card. Have a goal to give out at least 10 a day.
